The power of live storytelling: The 818 Agency event content marketing team created 4 days of on-site content, ads, and supersized digital attendee engagement at the largest general merchandise trade show and retail education conference in the U.S. And you can, too.
818 Agency’s event content marketing team headed to Las Vegas for the ASD Market Week trade show last weekend for four days of real-time blog and social content creation, live posting, paid content promotion, and social advertising.
Drawing on the success of ASD’s last August, which saw a 14% increase in attendance after a content strategy and lead-gen campaign, this year’s execution promoted the show’s key on-site initiatives, trending products, and its growing educational component, bringing all conference talks online. Real-time content greatly increases the productive connections each attendee, speaker, and exhibitor have with each other – and is essential to driving business relationships sparked by the event.
On-site content marketing firmly positions ASD and their execs as leading educational resources for their B2B audience.
The ability to engage B2B trade show audiences year-round with content marketing is transforming how trade shows and conferences both prospect for and interact with their existing attendees. “By bringing educational offerings online through interviews, reports, and industry trends, a trade show can become an invaluable year-round resource — and increase attendees’ ROI at the event,” says 818 Agency CEO Jed Wexler.
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This year’s real-time content team included our Chief Editor/Strategist, Chief Content Writer, Social Media User Acquisition Expert, Content Promotion Specialist and Trend Reporter. The team posted live from the show and gathered information to create online resources like lead-generation product guides, trend reports, and other audience-focused content used throughout the rest of the year.
With over 50,000 attendees, ASD Market Week is the largest general merchandising trade show and retail education conference in the U.S., representing retailers across wide-ranging categories from fashion and convenience stores to smoke accessories and gifts. Taking place biannually, the next show runs in Las Vegas from March 19-22, 2017.
For more on event content marketing strategy, read our B2B Content Strategy Primer for Conferences and Trade Shows and 12 (Bite-Size) Commandments of Trade Show Content Marketing.
We’re loving the boho vibes of floppy hats, especially with festival season about to kick off. Check out Sartorial Crown in Central Hall, Booth C2813 for on-trend toppers (from floppy to fedoras). #asdshow #style #fashion #fashionable #shopping #ootd #musthave
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Our team creates beautiful, data-driven content and year-round lead generation campaigns for B2B trade events, conferences, and businesses. Purveyors of real-time event content marketing. Get in touch here to get some of your own.