Think outside the box when it comes to the visual content creation portion of your marketing strategy. If you or your team members aren’t photographers, 818 can help.

(Content) Dispatches from Berlin: 818’s Resident Filmmaker-Photojournalist Takes You There

Our visual content impresario, Ilias Jimenez, recently traveled to Berlin and shared his real-time, first-person photo diary with us.

Visual content can make or break your marketing strategy.
Near the train station at Alexanderplatz

Without further delay, in his own words and photos:

The first thing that struck me about Berlin was its side-by-side mix of high and low culture. Berlin feels like the creative, urban offspring of Manhattan and Brooklyn. High art and architecture see eye-to-eye with graffiti and street art at almost every turn. The coffee shops, live music, underground functions, bicycle riding, cloudy-to-rainy weather, just the right amount of dirty, and good + cheap food & drink. (NYC in the ‘90s, anyone?)

At first glance, Berlin appeared to be haphazardly organized — disorienting for sure — but also ideal for discovery.

Quality photography is key to boosting the visual content portion of your marketing strategy
Gaudystraße street


The Visit – Coffee Shop

The Visit is in the “Soho” of Berlin, a.k.a. Kreuzberg.

I walked through an alley into a courtyard and there it was. The light hit this coffee cup just right that I felt no editing was needed.

Coffee shops and local cafes make for great venues for visual content creation for your marketing strategy
Visual content creation is key to any marketing strategy worth its salt

Note: The music was on point everywhere I went.

If you’re looking for an easy way to amp up your visual content creation, consider including photojournalism into your marketing strategy
Church in Mariannenplatz (on the edge of Kreuzberg).

Taking Gaudystrasse to Mauerpark and Bernauer Straße

I followed Gaudystrasse until Mauerpark — at end of the park, you have Bernauer Straße where you can see the remains of the Berlin Wall.

The rebar is still there. The surrounding area is still very industrial.

Parks and museums aren’t just for tourists - leverage your local environment for visual content creation and improve your marketing strategy

Bernauer Straße

Promoting your event or business doesn’t have to be boring. Engaging a photojournalist for visual content creation can immediately improve your marketing strategy.
An homage to the Berlin Wall


The graffiti around Berlin is a perfect visual backdrop for improving the visual content creation portion of your marketing strategy
60’s modern housing meet graffiti


Local culture offers many opportunities for visual content creation as a part of your marketing strategy
One of the locals

Create visual content that takes your audience to your event or city before they get there. Ask us how.

Berlin Architecture

Berlin has a long, convoluted architectural history. It’s interesting to see modern design intent almost everywhere.

The city is a perfect location for visual content creation and marketing strategy


The confusing nature of the city of Berlin makes for a perfect visual content creation destination - integrate your city into your marketing strategy.


If you’re looking for an easy way to amp up your visual content creation, consider including photojournalism into your marketing strategy

Street Art + Graffiti

Street art and graffiti are everywhere in Berlin — in basements, alleys, subways, homes, universities, high-end residential areas, and virtually every bathroom — and unabashedly mixed with high architecture.

People have decided to tag everything located on the ground floor of Berlin. Everything.

Find a photographer who’s skilled with photojournalism to improve the visual content part of your marketing strategy


Visual content creation takes your audience to a time and place of your choosing. Your marketing strategy can take advantage of this magic.


Visual content creation might look easy, but a professional photographer can make all the difference to that part of your marketing strategy


Travelling is always a great opportunity to improve your visual content creation game and boost your overall marketing strategy

Note: the active parts of Berlin are also littered with beer bottles at night, and they are all gone by sunrise thanks to the bottle collectors.

Everything in Berlin may be closed on Sundays, but your visual content creation plan will work on behalf of your marketing strategy 24/7

Everything is closed in Berlin on Sundays. Good luck finding anything open. That’s probably a good thing though. I assume the entire city is sobering up from the city’s pils. I’ll be back in a month.


By Ilias Jimenez (as told to 818’s editorial director, Jed Wexler)

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